news & perspectives

news & perspectives

the children's trust launches "not even for a minute" campaign


keep those closest to you close at all times



















Even on a 70-degree day, with a window cracked, temperatures inside a car can quickly exceed 90 degrees. Children left in cars are in danger of heat related injuries, abduction, and even death.

The Children's Trust would like all kids and families to be safe this summer. Please join us in spreading this important message to all parents and caregivers of children, through our "Not Even for a Minute" campaign.

To receive free "Not Even for a Minute" posters and flyers please contact

Special thanks to the Retailers Association of Massachusetts, the state Department of Transportation, and the Registry of Motor Vehicles for working with us to keep kids safe and happy this summer.